Case
Studies
Explore the impact of data-driven social media campaigns crafted to elevate brand visibility and engagement. Each case study provides context, strategies, and measurable outcomes, showcasing how targeted content and creative approaches led to remarkable reach, audience growth, and meaningful interactions. Dive into the metrics and insights behind these standout campaigns to see how strategic social media management can amplify your brand’s online presence.
Viral Meme as a Reel on Instagram
This Instagram post achieved remarkable reach and engagement, capturing the attention of over 1.2 million unique accounts, with 100% of views from new, non-followers. The content generated 3.2 million views and a total watch time of over 3,000 hours, demonstrating strong viewer retention. Engagement was exceptionally high, with over 69,000 shares and 183,950 likes, showcasing its viral appeal and relevance. Additionally, the post attracted 11,327 saves and boosted profile visibility, leading to 126 new follows. This campaign highlights my ability to create impactful, shareable content that resonates beyond an existing audience.
Culinary Creations with Thermador
In partnership with Specialty Appliance, Thermador, and our talented team of demo chefs, we created a captivating video series showcasing trending recipes prepared in state-of-the-art demo kitchens. This collaboration highlights Specialty Appliance’s premium offerings and demonstrates the unique capabilities of Thermador appliances in real-life settings. From concept to production, our team worked closely with the chefs to deliver engaging content that resonates with viewers, combining culinary expertise with innovative appliance features to inspire home cooks and food enthusiasts alike.
This was an omni-platform approach, leveraging the content across TikTok, LinkedIn, Facebook, and YouTube to maximize reach and engagement across diverse audiences.
FBS Appliance x Induction Education Campaign
In partnership with FBS Appliance, we developed a motion graphic series designed to educate consumers on the unique benefits and functionality of induction range technology. Through engaging, easy-to-understand infographics, we broke down complex concepts like electromagnetic energy, cookware requirements, and efficiency, making induction technology accessible to everyday cooks. This omni-platform campaign was a resounding success, with showroom demo classes booking solidly for two months within just one week of launch, showcasing our impact in driving consumer interest and engagement.
